Consumer behaviour refers to the behaviour that consumer display in searching, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. The manner in which consumer buys a product is extremely important to marketers. Video created by University of Illinois at Urbana-Champaign for the course "Marketing Management II". Definition of Consumer Behaviour 2. Marketing efforts therefore also emphasize on consumer’s consumption of services, ideas and activities. UNIT 1 INTRODUCTION TO CONSUMER BEHAVIOUR PROF. MAHUA MUKHERJEE 2. Five of the most important factors that create subcultures are: CONCEPT • Consumers are those individuals who purchase commodities for deriving utilities and using them to satisfy their needs. particular product or service. In the modern world, it is essential for marketing professionals to be able to understand the psychological processes behind a consumer's buying decisions. In this module, we will study the meaning of consumer behavior and the factors that influence it. Influence of Consumer Behaviour on Decision Making Process. INTRODUCTION 1.1 CONSUMER BUYING BEHAVIOUR Consumer buying behaviour signifies more than just the approach of consumer towards buying a product. Factors Influencing Consumer Behaviour 3. Introduction to Consumer Behaviour. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. • Behaviour is defined as “the series of … Consumerism is the range of activities of the government business,and independent organization that are designed to protect the consumer from the unlawful practices of the business that infringe upon there rights as consumers. Essay Contents: Essay […] Consumer buying behaviour: introduction Posted on July 2, 2013 by John Dudovskiy Kotler and Keller (2011) state that the importance of studying consumer buying behaviour as an area of marketing is increasing due to several factors. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.

The field of consumer behaviour is the broad study of individuals, groups or organisations and the process they use to select secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society.7 Consumer behaviour studies Though similar, consumers are unique in themselves; they have needs and wants which are varied and diverse from one another; and they have different consumption patterns and consumption behavior. Consumer Behaviour in their Cultural and Social Settings 5. ADVERTISEMENTS: Read this essay to learn about Consumer Behaviour.

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