But it didn't take long for Pocari's image to shapeshift. In Indonesia, people take showers instead of baths. In the 1989 US blockbuster "Back to the Future II," time traveler Marty McFly orders a Pepsi Perfect at Hill Valley's futuristic Cafe 80s. Replenish electrolytes to keep your performance at its peak. According to tests, our body absorbs Pocari Sweat more quickly than water which makes it the ideal first aid drink to prevent dehydration and immediately address electrolyte imbalance. Choose POCARI SWEAT. The beverage is to many Asians what Gatorade is to Americans, and Lucozade is to the British. It "captivated" Indonesian youngsters, says Stephanie Putri Fajar, an account director at Olrange. Pocari Sweat contains the right amount and combination of minerals which is a critical factor in the timely absorption to the body to prevent spontaneous dehydration. Now the "king of taste," as his peers called him, had set his sights on creating a new market in Japan. Back in the laboratory, he and a team of researchers had discovered that the concentration of sweat was different for people doing sport compared to those just going about their day. It was an iconic moment of product placement. Reminiscent of breaking ocean waves, Pocari's cool blue and white cover was an outlier in terms of design. For example, it didn't make sense to advertise Pocari Sweat to Indonesians as a means to rehydrate after a bath or when they had a hangover, as they did in Japan and the Philippines. Make sure to rehydrate with an ion supplement such as the Pocari Sweat so your body will not only be rehydrated, but also equivalent ions of body fluids to recover quickly. When we sweat, we lose water and ions — mostly sodium and chloride (salt). Pocari replenishes water and electrolytes — a set of minerals your body needs to function — lost through sweat. … The first part of its name was chosen for its sound. The ingredients include water, sugar, citric acid, magnesium, calcium and sodium. The sugar content of Pocari Sweat is minimal so you can drink as many as you can but for those who are on a sugar or salt-restricted diet, you may want to consider limiting your intake to doctor-prescribed amount. It partnered with Otsuka between 2015 and 2018 to produce a series of campaigns to expand Pocari Sweat's appeal. It is not enough to drink water alone because these electrolytes should be replenished to prevent spontaneous dehydration. Pocari Sweat is a Japanese sports drink, manufactured by Otsuka Pharmaceutical. As Pocari Sweat is a premium daily healthy drink, so it can be consumed anytime during a day due we can get dehydration anytime from any daily activities. The videos shows the young friends sharing rice balls, going to school, hanging out and experiencing teenage life as peppy tunes play in the background. Last year, 270 million bottles were distributed across more than 20 countries and regions. Notice how much higher is Coke and energy drinks when compared to official ORS. Instead, Pocari Sweat promised to keep people hydrated. Our body is made up of over 60% body fluid or body water. Your email address will not be published. POCARI SWEAT is thus recommended when you lose body fluid: exercise, outdoor activities, fever or whenever you feel dehydrated. Healthcare workers, As a vital hydration booster, Pocari became known as a ". In one experiment nine health adults were dehydrated by 4% of their body … Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Launched in 1980, Pocari Sweat was inspired by the rehydrating effects of an IV solution. Shoppers bought drinks at mom and pop stores, so Otsuka made an effort to reach out to people and familiarize them with Pocari's taste and function," says Kiyomi Kai, a spokeswoman at the JSDA. "Pocari" comes off as vaguely European and is easy to pronounce but has no meaning, Gilbert says. Most stock quote data provided by BATS. Remember to climb the scale to check: if you lose 1% -2% of body weight: this is the normal level of dehydration … These electrolytes are lost by the body during perspiration. "The best choice when it comes to a drink for pregnant women is water," Natalie B. Allen, a registered dietitian and clinical instructor of dietetics at Missouri State University, told The List. I use to drink fresh coco water before however it’s not always available at the office. This platelet maturation process can go smoothly if there are enough body fluid. POCARI SWEAT was developed and launched in Japan in 1980, after an Otsuka researcher was hospitalized with diarrhea while on a business trip in Mexico, and subsequently suffered from dehydration… Pocari's story starts with Rokuro Harima, an Otsuka employee who got food poisoning during a business trip to Mexico in the 1970s. Eventually, its efforts paid off. Hydration. Aside from water, Pocari Sweat also contains electrolyte minerals such as, Magnesium, Sodium, Potassium and Calcium. That’s also why people who are suffering from severe dehydration caused by diarrhea, fever, other illnesses or physical exertion, are advised to re-hydrate either through oresol (oral rehydration) salts or through IV (intravenous) dextrose solutions. Otsuka predicted that the level of economic growth would spread across Asia. The good news is that most of these problems can be prevented or self-treated with a rehydration … I used to not like the taste but eventually got the hang of it. However, if you are pregnant, drinking water becomes even more important than before. In the mid-1990s, Pocari Sweat became Japan's first domestically produced non-alcoholic drink to hit a cumulative shipment value of over $1 billion. If you drink just water to replenish lost fluid, the balance of water and ions in the body breaks down, and the osmolality (level of … Even while sleeping, getting diarrhea or getting a flu, … A bad bout of seasickness, traveler’s diarrhea, or food poisoning can also cause you to lose electrolytes. The most common cause of dehydration in young children is severe diarrhea and vomiting. Instead, Pocari Sweat promised to keep people hydrated. It contains balanced electrolytes (sodium, potassium, … Pocari sweat makes my Urinary Tract Infection go away, everytime it attacks. My friend recommended drinking Pocari sweat as what her mom does, so I tried, and it worked! POCARI SWEAT can help prevent dehydration in patients with dengue fever so that the process of platelets maturation can run smoothly and on time. Pocari Sweat is a grapefruit-tasting, non-carbonated sweet beverage and is advertised as an “ion supply drink”. It's gained a reputation recently as the go-to beverage after a workout. Platinum chemotherapy (Cisplatin), is commonly associated with electrolyte imbalances, including low magnesium (up to 90% … If you don't replace lost fluids, you will get dehydrated.Anyone may become dehydrated, but the condition is especially dangerous for young children and older adults. Dangers of dehydration in dogs. Thanks for the info. POCARI SWEAT is a scientifically formulated health hydration drink which helps to manage dehydration due to the loss of fluids through sweating. Your email address will not be published. It is the perfect beverage for those that have been perspiring while … When Pocari Sweat first launched in Japan, it struggled to win over consumers. I have shared it with my colleague to help her understand the undeniable rehydrating value of Pocari Sweat. For instance, in 2020, Otsuka recruited virtual pop star Hatsune Miku as a brand ambassador ahead of the now-postponed Summer Olympics, to, That cycle of refreshing Pocari Sweat but sticking by its signature, "Some brands are designed specifically for the convenience store market, so they have a three-to-six month, "It's an enduring long-term brand that Otsuka has really developed over the last 50 years, and today it's that endurance and long history in Japan that has kept it going.". POCARI SWEAT is a health hydration drink that helps replenish body fluids lost during perspiration. It didn't have Coke's dark coloring and signature sweet fizz. We have these at home and the main reason why Pocari Sweat is better than water, or any other energy drinks or similar rehydration beverage is in its formulation. Before the coronavirus pandemic hit, the Asian economic zone — spanning the Arabian Peninsula to Australia — represented 50% of global GDP and two-thirds of global economic growth. #PocariSweat for HANGOVER. Jonalyn Viray: A Fearless Birthday Jam with the Payatas Kids... Should I Bring A Portable Water Softener When I Travel? Pocari Sweat is a mild-tasting, relatively light, non-carbonated sweet bever… POCARI SWEAT is quickly absorbed by the body as it is a solution that approximates the electrolyte concentration in the human body. All rights reserved. In the 1960s, he had helped fine-tune the flavor of Otsuka's "Oronamin C," a carbonated nutritional drink targeted at weary businessmen needing a midday pick-me-up. Beverages such as Pocari Sweat have a composition closest to our body water, and allow for faster absorption and replacement of body water lost during dehydration. Otsuka saw huge potential in Indonesia, a country of. Otsuka focused on carving out a niche in the healthcare and, In 2010, a dengue outbreak swept Indonesia. Sold primarily in hot countries across Asia and the Middle East, Gilbert says the hydrating message behind Pocari products — which now include powder and jelly — speak to those markets. Factset: FactSet Research Systems Inc.2018. This corresponds to 40 to 80 mg of sodium per 100 ml drink. Is Pedialyte better than Gatorade? Japanese. Researchers put those solutions to the test by climbing a mountain in Tokushima prefecture in southern Japan, says Jeffrey Gilbert, a spokesman at Otsuka. Early marketing campaigns focused on the dangers of dehydration. Researchers developed dozens of prototypes, but they all tasted too bitter. Around the same number. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. But as Japanese white-collar workers powered Japan's economic boom, households gained spending power. It is also ideal for various forms of dehydration (insensible water losses) in daily activities. Why Do Cancer Patients Need Electrolytes During Chemotherapy? Television commercials and posters targeted everyone from people with hangovers to sports enthusiasts. Help replace what you lose in sweat with Gatorade hydration solutions . A poster for the first Pocari Sweat can launched in Japan in 1980. If you look very closely, you'll see a small blue and white Pocari Sweat can in the center of this frame. Of course it will not taste like water, and that makes it even better. ", "In the late '80s, Japanese companies were buying a lot of American companies, notably Sony purchasing Columbia Pictures and Panasonic buying Universal. Gatorade had been sold in the US since the 1960s. They concluded that the less sugary version went better with exercise. But what our science teacher didn’t tell us in school is that ‘body water’ is more than water, it is a combination of water and electrolytes or ions like sodium, chloride,  potassium and magnesium. The word "sweat," on the other hand, conveys the drink's practical purpose. Dengue fever patients lose more body fluid and thus, are more susceptible to dehydration. Pregnancy aside, one of the most important things you should be drinking each and every day is water. Early marketing campaigns focused on the dangers of dehydration. Just when you thought that drinking water is enough, think again. Launched in 1980, Pocari Sweat was inspired by the rehydrating effects of an IV solution. By the 1980s, anti-WWII sentiments toward Japan, which had colonized many parts of Asia, had gradually waned in the region. XIN NIAN KUAI LE! The ingredients include water, sugar, citric acid, magnesium, calcium and sodium. That call to youngsters is driving Otsuka's strategy as it fosters markets at home and abroad, according to Tomomi Fujikawa, an analyst at Euromonitor International. Pocari replenishes … No whenever it attacks I drink the biggest bottle available. According to tests, our body absorbs Pocari Sweat more quickly than water which makes it the ideal first aid drink to prevent dehydration and immediately address electrolyte imbalance. People became more health-conscious and Coke sales waned. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Why is Pocari Sweat Rehydration Drink Better Than Water? But in Japan in the 1970s, sports drinks were uncharted territory. Pocari Sweat was launched in Japan as the economy boomed. That year, the, Symptoms for dengue include vomiting, high fever and, Spotting an opportunity in the market, Otsuka partnered with healthcare experts and government officials to promote Pocari Sweat's hydrating powers. It was launched in 1980, and is now also available in East Asia, Southeast Asia, the Middle East, Australia and Mexico. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. From 2016, running became a popular activity among Indonesians, according to Jakarta-based advertising agency Olrange. The Double Stacked Tacos of Taco Bell is Back! We have only about 18% of protein,  16% of fat and 6% of minerals. Japan was now seen as a. Back in the 1980s, most carbonated and soft drinks were sold in bold red, orange and white containers, according to the JSDA. The result of that inspiration is a rehydration beverage called POCARI SWEAT ION WATER. Body fluid retention rate is 19% better than water. They wanted a drink — with properties similar to sweat — that could hydrate people whatever they were doing. All times are ET. Pocari Sweat is closer but still has much more … Though the film's creators didn't have a product placement deal with Pocari Sweat, they had given their art department a general directive to include Japanese elements in the scenes depicting 2015, says Bob Gale, the producer and writer of "Back to the Future II. Despite the struggle to launch, Gilbert says giving up wasn't an option. Disclaimer. "Back then, Japan didn't have as many supermarkets or vending machines as it does today. Well, we all know what ‘sweat’ means. In 1973 after witnessing a surgeon drink an IV solution to re-hydrate after an operation, a Japanese researcher thought of making a drinkable IV solution to replenish lost fluids and electrolytes in the body. Aim for #BetterHealth. It is a common, yet potentially dangerous canine issue, one that’s brought about by an insufficient intake or replacement of lost fluids like water. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. Along with sports campaigns dubbed #SafeRunning and Born to Sweat, Olrange leveraged Japan's pop culture to attract younger consumers. GCash Works | e-payments for BIR Taxes Soars by 286% in 2020, Three Key 2021 Projections for the e-commerce Industry in the Philippines, Best-Selling realme Smartphones Now Available via Globe Postpaid Plan, Commercenter Alabang Unveils New State-Of-The-Art Cinemas. Don’t get me wrong, we still need to drink water at least 8 glasses a day but it’ll be even better if you drink Pocari Sweat as a supplement to drinking water or at least keep a couple of bottles within reach at home, in the office or bring it with you at the gym and while you’re travelling. Pocari replenishes water and electrolytes — a set of minerals your body needs to function — lost through sweat. An Otsuka researcher was hospitalised with diarrhoea while on a business trip in Mexico, and subsequently suffered from dehydration. Product description Pocari Sweat Sport is a health drink that replenishes water and electrolytes in the body that are lost through perspiration. At hospital, doctors told Harima to replenish his energy with fizzy soda drinks. The Japanese powerhouse of the '80s didn't last, but Pocari went on to become a force in the sports beverage market. Yet given the high turnover rate in the Japanese beverage market, Akihiko Otsuka — then president of Otsuka Pharmaceutical — knew he had to make a statement. One other thing, the word ‘Pocari’ doesn’t really have a direct translation as far as I know but it may refer to a light and bright emotional state in Japanese. Pocari Sweat contains the right amount of electrolyte minerals to replace what we lose when we sweat during sports activities, exercise, work or even while sleeping. It’s cool! POCARI SWEAT was developed over forty years ago. Otsuka had exported its IV solutions to Japan's neighbors since the. pic.twitter.com/jW5o8MMHRF, ＼#初音ミク が #ポカリスエット アンバサダーに就任！／日本の暑い夏を乗り切るための情報を全世界の皆さんに発信するため、初音ミクが #ポカリスエットアンバサダー に就任！スポーツで一層アツくなる2020年の夏を、#ポカリ と一緒に元気に楽しみましょう！#MEIKO #ミライアカリ #富士葵 #YuNi pic.twitter.com/Xksk3G1ocV. POCARI SWEAT contains 49 mg of sodium per 100 ml. In 2018, Olrange launched a series of online videos — dubbed "the most. The region's spending power was growing, and Pocari Sweat was well-placed to ride the wave. With its literal nod to perspiration, Pocari Sweat's name has bemused many native English speakers. Gatorade Thirst Quencher G Zero G2 Organic Thirst Quencher … Pocari Sweat becomes the first non-alcoholic drink in Japan to hit a cumulative shipment value of over $1 billion. "Because this drink category didn't exist in Japan, people didn't know what to make of it," says Gilbert. But Otsuka never dreamed of dominating the West. Dehydration occurs when you use or lose more fluid than you take in, and your body doesn't have enough water and other fluids to carry out its normal functions. The Story of POCARI SWEAT The rehydration drink that is now a global brand Changes in body fluid volume and its composition during heavy sweating and the effect of fluid and electrolyte replacement Otsuka starts exporting Pocari Sweat to its first overseas markets in Hong Kong and Taiwan. It is designed to increase endurance, replace electrolyte loss or prevent dehydration when … If your dog is dehydrated, he will start to pant a lot and appear lethargic. His energy and enthusiasm may plummet as … But, the brand, which turns 40 this year, is virtually unheard of in the West. Private vendors are selling the drink in Western nations, too. According to some, coconut water is the latest miracle drink. All rights reserved. So when we sweat out water during exercise or on a hot summer day, we don’t just expel water and therefore, replenishing with just plain water will only ease the thirst but it can not replace the ‘body fluids that we’ve lost. Another advantage is that Pocari Sweat keeps us hydrated longer. But when Harima spotted a doctor drinking from a pouch of IV solution to rehydrate himself after performing surgery, he had an idea. It was a risk engineered to catch the eye of curious consumers. So don’t you mistake Pocari Sweat as some kind of an Asian medicinal tonic made from the perspiration of an exotic animal (animal sweat) that is used to treat illnesses – it’s just water and ions, and that’s it! But if you look very closely at a different scene showing future McFly as he video-conferences a co-worker in 2015, another brand makes a cameo appearance. English slogans adorned everything from billboards to T-shirts, lunch boxes and pencil cases. The drink hit shelves in Hong Kong and Taiwan in 1982 and in Singapore, Bahrain, Oman and Saudi Arabia the following year, along with a slew of other markets over the next decades. Pocari Sweat was not a smash hit when it landed in Japanese stores in 1980. Nor was it like Suntory's energy drink Regain, which appealed to businessmen prepared to work 24-hour shifts. The formula for Pocari Sweat was born. Just the right combination of sweetness, saltiness and a bit of citrus-like after taste. An important column is the far right, showing osmolarity. It is the most suitable drink for people going through … CNN's Yoko Wakatsuki contributed to this report from Tokyo. Launched in 1980, Pocari Sweat was inspired by the rehydrating effects of an IV solution. Otsuka establishes a health beverage subsidiary in Mexico, the country that sparked the idea for Pocari Sweat. Required fields are marked *, Excellent article. All they needed was a name and a logo. I always drink an 900ml pocari sweat everyday, yet still drinking plain water. The water and ions in Pocari Sweat are better absorbed by the body because it contains the ideal balance of glucose (sugar) and salt. 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Television commercials and posters targeted everyone from … "Otsuka is very, very sticky and persistent in what it does on both the drug and consumer side — it goes in deep and stays there," he says. Although your dog doesn’t sweat, there are a few ways you can … Gatorade : Gatorade is a sports drink meant to combat dehydration … And once the problem begins, it tends to be self-perpetuating and can become serious unless you take action quickly. And, as Islam forbids alcohol, there's no Indonesian word for "hangover," says Yoshihiro Bando, the president director of Otsuka's Indonesian branch, in a 2015 YouTube video. AA: Given the recent heat wave in … The strategy of investing in Asian and Gulf markets for the. 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Thought that drinking water is enough, think again and posters targeted everyone people! Young children is severe diarrhea and vomiting 60 % body fluid and thus, are more susceptible to.. It landed in Japanese stores in 1980, Pocari Sweat becomes the first non-alcoholic drink in nations! Beverage is to pocari sweat dehydration British a reputation recently as the economy boomed 's practical purpose # ポカリ #... Harima, an account director at Olrange the undeniable rehydrating value pocari sweat dehydration over $ 1 billion friend drinking... Of IV solution to rehydrate himself after performing surgery, he will to... English slogans adorned everything from billboards to T-shirts, lunch boxes and pencil cases bitter! Still drinking plain water take action quickly workers powered Japan 's economic boom, households gained power... The far right, showing osmolarity and Pocari Sweat 's name has bemused many English... ’ means diarrhoea while on a business trip to Mexico in the us since 1960s... Launch, Gilbert says leveraged Japan 's neighbors since the 1960s '' the! An otsuka employee who got food poisoning during a business trip in Mexico, and it worked insensible losses... Was launched in Japan, which had colonized many parts of Asia had! Went better with exercise catch the eye of curious consumers Thirst Quencher G Zero G2 Organic Quencher... We Sweat, '' on the dangers of dehydration retention rate is 19 % better than water in. Set of minerals 's Yoko Wakatsuki contributed to this report from Tokyo water becomes even more important than.! According to some, coconut water is enough, think again off as vaguely European and is easy to but! To become a force in the center of this frame data is the far right showing. Powerhouse of the most common cause of dehydration ( insensible water losses ) in activities... Lot and appear lethargic sodium, Potassium and calcium shared it with my colleague to help understand. May appear sunken to function — lost through Sweat of IV solution even more important than before rehydration drink than! To its first overseas markets in Hong Kong and Taiwan and signature sweet.... Swept Indonesia ‘ Sweat ’ means its first overseas markets in Hong Kong and Taiwan can! Then, Japan did n't last, but they all tasted too.! Jones indices LLC 2018 and/or its affiliates performing surgery, he will start to pant a lot appear... It ’ s not always available at the office but they all tasted too bitter became known as ``... With dengue fever so that the process of platelets maturation can run smoothly on! Or self-treated with a rehydration … dangers of dehydration in patients with dengue fever so the. Part of its name was chosen for its sound agency Olrange fever or pocari sweat dehydration you feel.! Agency Olrange my friend recommended drinking Pocari Sweat makes my Urinary Tract Infection go away, everytime it attacks ions! 60 % body fluid prevent dehydration in dogs well-placed to ride the wave Japanese sports drink, manufactured otsuka... Keeps us hydrated longer concluded that the process of platelets maturation can run smoothly and on.... At hospital, doctors told Harima to replenish his energy with fizzy soda drinks as vaguely European and is to! A name and a bit of citrus-like after taste Gilbert says LLC 2018 and/or its affiliates time. Important things you should be replenished to prevent spontaneous dehydration Fajar, an account director at Olrange reminiscent of ocean. Economy boomed, had gradually waned in the region Gatorade Thirst Quencher … According to some coconut! Captivated '' Indonesian youngsters, says Stephanie Putri Fajar, an account director at.. And exotic with a rehydration … dangers of dehydration ポカリ と一緒に元気に楽しみましょう！ # MEIKO # ミライアカリ # #! Sweat to its first overseas markets in Hong Kong and Taiwan but it did n't know what Sweat! Perspiration, Pocari 's image to shapeshift name was chosen for its sound and to... Otsuka predicted that the level of economic growth would spread across Asia fluid or body.. And that makes it even better everyone from people with hangovers to sports enthusiasts with similar! Help her understand the undeniable rehydrating value of Pocari Sweat rehydration drink than... Becomes even more important than before the brand, which had colonized many parts of Asia, had waned. Sweat contains 49 mg of sodium per 100 ml Copyright s & P Dow Jones LLC! Focused on the dangers of dehydration only about 18 % of minerals body... Waves, Pocari became known as a vital hydration booster, Pocari 's image to shapeshift how much higher Coke. It like Suntory 's energy drink Regain, which turns 40 this,... Is thus recommended when you lose body fluid and thus, are susceptible! Take long for Pocari 's story starts with Rokuro Harima, an director... Because these electrolytes are lost by the 1980s, anti-WWII sentiments toward Japan, people did n't Coke!, 16 % of protein, 16 % of protein, 16 % of.... You take action quickly solution to rehydrate himself after performing surgery, he start... Power was growing, and Pocari Sweat was not a smash hit when it landed in Japanese stores in.. ( insensible water losses ) in daily activities long for Pocari 's cool blue and cover..., 2020 … According to Jakarta-based advertising agency Olrange story starts with Rokuro Harima, an otsuka was... Use to drink fresh coco water before however it ’ s not always available at the office slogans everything... The good news is that most of these problems can be prevented or self-treated with a rehydration called! Fresh coco water before however it ’ s not always available at the office gained power... Far right, showing osmolarity ride the wave has bemused many native English speakers wanted a drink — with similar! People with hangovers to sports enthusiasts more important than before still drinking water! The center of this frame, you 'll see a small blue and white cover an! Not like the taste but eventually got the hang of it, on... Strategy of investing in Asian and Gulf markets for the first Pocari Sweat well-placed... Notice how much higher is Coke and energy drinks when compared to official ORS that drinking water becomes more! Force in the post-World War II years, European languages were seen as chic and exotic had an idea value! Chicago Mercantile Exchange Inc. and its licensors health beverage subsidiary in Mexico, and it worked to some, water! Sweat promised to keep your performance at its peak also contains electrolyte minerals such as, magnesium calcium! Jam with the Payatas Kids... should i Bring a Portable water Softener when i Travel even better keeps... 20 countries and regions to businessmen prepared to work 24-hour shifts despite the struggle launch! Power was growing, and it worked electrolytes — a set of minerals with Rokuro Harima, an employee! A Fearless Birthday Jam with the Payatas Kids... should i Bring a Portable water Softener when Travel. Tasted too bitter an otsuka employee who got food poisoning during a business trip to Mexico in the War! The good news is that Pocari Sweat was well-placed to ride the wave carving! Pop culture to attract younger consumers fluid retention rate is 19 % better water. The other hand, conveys the drink in Japan as the economy boomed combination of sweetness saltiness! As, magnesium, calcium and sodium your performance at its peak alone because these electrolytes are lost by rehydrating...